Insight Overview:

The Hershey's Cookies 'n' Creme Insight Report is a comprehensive analysis aimed at uncovering valuable insights and trends related to the Cookies 'n' Creme product line. By gathering data from surveys, customer feedback, and market trends, this project seeks to provide Hershey Chocolate with actionable information that can guide product development, marketing strategies, and consumer engagement.

Key Objectives:

Product Performance Analysis: Evaluate the performance of Hershey's Cookies 'n' Creme products in the market, including sales figures, customer ratings, and demand trends.

Consumer Preferences: Understand customer preferences when it comes to Cookies 'n' Creme flavor variations, packaging, and seasonal availability.

Seasonal Consumption Patterns: Identify which seasons or occasions prompt higher consumption of Cookies 'n' Creme products.

Demographic Segmentation: Segment customers based on demographic data, such as age, location, and purchase frequency, to tailor marketing strategies.

Consumer Lifestyle Insights: Gain insights into how Hershey's Cookies 'n' Creme fits into the daily routines and lifestyles of consumers.